Magma is a small British chain of shops selling art and design books and in this case design related products.   This was their first product store and so the inspiration for the store was taken from packaging design - corrugated cardboard became the sole material used for the interior architecture and shelving for this store.  The shelves, counter, display furniture, hanging racks, and partitions were all constructed from folded, stacked, or tubular treated cardboard.  

The long main display wall was designed as a flat pack system that could be easily added to or replaced.   Each hexagonal shelf is a backlit 'stage' for a group of products.  The cardboard counter has been folded to form a robust and function piece of furniture.  The rear of the store is a grotto-like area in which cardboard has been layered and shaped to appear as if carved out.  Downstairs the changing rooms were constructed with sliding and fixed panels of cardboard tubes.  

The aim was to inspire a playful use of a single versatile material.  Project completed in collaberation with Julie Blum Architecture.